TAMMY
ZEIGEN

As a Marketing Manager at Ballyhoo Media, I lead the strategy, planning, and execution behind the launch and growth of advertising opportunities across some of the nation's largest ferry systems. My role sits at the intersection of marketing, product development, and data, transforming complex transit environments into clear, compelling, and sellable media opportunities for brands.

I oversee the development and productization of new media offerings from the ground up, including market positioning, value propositions, competitive analysis, pricing strategy, and the creation of the full suite of marketing assets that support each launch. From media kits, sales presentations, websites, press releases, and social campaigns to AI-powered internal tools that give our sales team instant access to audience insights and market data, I build the infrastructure that helps our teams sell smarter and scale faster.

I lead cross-functional initiatives across sales, leadership, design, and operations, ensuring both new and existing business units are supported with compelling storytelling, reliable data, and strong go-to-market strategies. I also partner with third-party measurement and attribution providers to deliver campaign reporting that not only demonstrates performance but also helps clients understand the real business impact of their investment.

I began my career at Ballyhoo as a Graphic Designer, and the growth I've experienced since then has been the most rewarding part of my journey. Staying curious, asking questions, and collaborating across every part of the business gave me a deeper understanding of how the company operates. That perspective ultimately led me into management and continues to shape how I approach leadership today.